Category: Writers Block
"When you've been in the restaurant business for now going on 34 years, you know, there's generations of family keeping their eyes on quality. Debbie benedict here for the original havana restaurant, and we're back in a new location. Now located at bewford highway in Claremont in the crossroad village shopping center. Havana restaurant has all your favorites like are award winning cuban sandwich, melanasa, melanoche, baleeché, tomolis, empanadas, yellow rice, black bean soup, and more. See our entire menu by maximizing your browser and clicking on our synchronized banner. We're still atlanta's cuban authority, and you'll find me, debbie, eddie, and all the girls serving up our famous dishes. So, come see us. We're the original havana restaurant now in the crossroads village shopping center located at bewford highway in claremont online at havanarestuarantatlanta.com.
-- transcript of the havana restaurant in atlanta Georgia found on am750 and 95.5fm news/talk wsb
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The advertisement is put out by a Cuban Restaurant in Atlanta Georgia selling their products, putting their restaurant out there, and trying to attract business. The restaurant is called Havana Restaurant and is recorded by a woman named Debbie benedict who has a bit of a lower voice with a southern accent. While she is speaking, a nice, jazzy, classical, and cuban sounding tune is playing in the background. She is speaking at a good pace, slightly slow for effect and her speech was clear. I found this advertisement on a conservative and libertarian radio station that broadcasts out in Atlanta Georgia holding a pannel of conservative talk show hosts consisting of Neal Boortz, Clark Howard, Shaun Hanity, Erik Erikson, and Michael Savage. It is started by a company called Cox Media Group and the radio station is called am750 and 95.5fm news/talk wsb.
This advertisement uses both testimonials and glittering generalities. Testimonials are when you use a person to testify for the object. It is some person with authority and has some understanding of the subject in question. This way you may be able to trust the product and buy it. They are there as a positive influence, and as a confirmation that you should buy the said product. The advertisers would like you to think that since this person is experienced, has authority, and influence, you should share her opinion. According to Debbie Benedict she has worked in the restaurant business for 34 years and so would know best. The advertisers are trying to convey that the audience has only ever ate at a restaurant and has never worked at one so don't know how it works; However, Ms. benedict has and the audience should believe her because of 34 years she's worked in the business. If she say that the food is great we are suppose to believe her, because she knows best from working there so many years.
The add also contains glittering generalities, which are words that labels something giving it a certain feel. It's a way that makes the audience feel one way or another. In this advertisement the writers utilize words such as "famous dishes," "authority cuban," "original," "all your favorites," and "award winning." They are put throughout the add, to hopefully draw people in and so they may come buy their food. Also the speaker puts a little bit of an emphasisis on these words as she is doing the add.
Perhaps instead of a testimonial they could take that out altogether as a persuasive enough add doesn't really need any testimonial. The facts will stand alone and for itself. Also, for glittering generalities they could replace them with more precise descriptions.
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When I was diagnosed with cancer, I was scared. I was only able to focus on recovery after I met my surgeon dr. Michael Queowness with calm words and confidence in my treatment plan. DR. Q assured me, I was in good care and now that I am healthy and cancer free I am ready to look as good as I feel. Cosmetic surgery is personal though, I wouldn't just trust anyone with my procedure. I was thrilled when I found out about Dr. Q's Cosmetic, because who else would I trust more with my appearance then the man who saved my life. Dr. Michael Queowness provides compassionate care and general surgery, breast surgery, and cancer surgery. He is also an expert in the treatment of breast disease, endocrin disease, gallbladder disease, and all types of hernias. Get the best in cosmetic treatment from the best medical care. Men and women looking to regain a youthful look now have access to a full range of cosmetic services. Administered in the office of one of Atlanta's premere physicians for more info visit: doctor Q md.com that's drqmd.com
-- transcript for Dr. queowness in atlanta Georgia found on am750 and 95.5fm news/talk wsb
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This add is for a doctor or surgeon. He is obviously putting his practice out there so it can be known. This doctor does cosmetic things and a few other things. I found this advertisement on a conservative and libertarian radio station that broadcasts out in Atlanta Georgia holding a pannel of conservative talk show host consisting of Neal Boortz, Clark Howard, Shaun Hanity, Erik Erikson, and Michael Savage. This add is in two parts a part with a woman just talking to no music making a testimony, trying to get others to jump on the bandwagon, because this doctor apparently saved her life. She speaks clearly and at a good pitch. She has lows and highs in her tone and she get excited towards the end, where she says she is. She sounds young and a bit on the higher side as far as her voice goes. The other part is this man speaking in a fast paced way to some jazzy music in the background that is pretty easy listening, relatively slow, and sounds like background music. The man after the girl does her testimony basically introduces the doctor and tells us what is so good about him. Note that the description is only about positive aspects. There is no negative in this add. It's all about his practice and what he knows and what he could do. There is nothing about his education or what he might not know. The man talks a little fast and sound sort of mechanical kind of as if he's going through the drill of only speaking for the sake of speaking. There was not a lot of variation in his tone or enthusiasm. The tone was pretty much not varied and I almost wondered if he merely read off a script.
This add uses a few forms of simplistic persuasive techniques, one of which is card stacking and this is most obvious as it is in most adds. This one in particular everything is good, there are no bad aspects. The doctor is great and you should go see him, according to the add. He is life saving, good, experienced, passionate, can do many things, and so forth. There are no negatives in here and everything is about his ability, there is no background info, and nothing he is limited at. Card stacking is exactly that. Saying all the good things to persuade an audience and purposefully leave out the negatives. It makes people only see the good and forget the bad.
A solution to avoid card stacking is maybe reveal some truth if the add must do it in small print and tell some negative aspects of the doctor or whatever the add is promoting, the doctor in this case. Make us realize some of the flaws and allow us to see past the shallow elements to the truth.